LIB 7.7%
Incumbent MP
Judi Moylan, since 1993.
Geography
Regional areas to the north and east of Perth. Pearce covers the entirety of Beverley, Northam, Toodyay, York, Chittering and Gingin council areas, and parts of Swan, Wanneroo, Kalamunda and Mundaring councils.
Redistribution
Pearce contracted to the north, losing the local government areas of Brookton, Cuballing, Narrogin, Pingelly, Wandering, Williams and Boddington, which were at the southern end of Pearce. Pearce also lost a southern part of Wanneroo council at the northwestern edge of the seat, and expanded further into Swan council. This reduced the Liberal margin from 9.1% to 7.7%.
History
Pearce was created for the 1990 election, and in its short history it has always been held by the Liberal Party.
Pearce was first won in 1990 by Fred Chaney. Chaney had been a Liberal Senator since 1974, and had served as Leader of the Opposition in the Senate from 1984 until he left the Senate to take a seat in the House of Representatives. Chaney had also served as a minister in the Fraser government from 1978 to 1983. Chaney retired from Pearce in 1993.
Pearce was won in 1993 by Liberal candidate Judi Moylan. Moylan served as a junior minister in the first term of the Howard government, but has served as a backbencher ever since. In the last term of the Howard government she was part of a group of Liberal MPs who rebelled against the Howard government’s refugee policies.
Candidates
- Bill Leadbetter (Labor)
- Judi Moylan (Liberal) – Member for Pearce since 1993.
- Chris Pepper (Citizens Electoral Council)
- Darren Moir (Nationals)
- Toni Warden (Greens)
- Ian Rose (Family First)
- Janet Broadstock (Christian Democratic Party)
Political situation
Pearce is very safe for the Liberal Party.
2007 result
| Candidate | Party | Votes | % | Swing |
| Judi Moylan | LIB | 43,874 | 51.81 | -1.91 |
| Christopher Myson | ALP | 27,111 | 32.01 | +3.96 |
| Yvonne Dols | GRN | 7,277 | 8.59 | +0.74 |
| Paul Mewhor | CDP | 1,683 | 1.99 | -0.99 |
| Steve Branwhite | IND | 1,533 | 1.81 | +1.81 |
| David Gunnyon | ON | 1,375 | 1.62 | -2.12 |
| David Bolt | FF | 1,239 | 1.46 | +1.46 |
| Annolies Truman | SA | 316 | 0.37 | -0.01 |
| Ron McLean | CEC | 275 | 0.32 | -0.21 |
2007 two-candidate-preferred result
| Candidate | Party | Votes | % | Swing |
| Judi Moylan | LIB | 50,022 | 59.07 | -3.87 |
| Christopher Myson | ALP | 34,661 | 40.93 | +3.87 |
These results do not take into consideration the effects of the redistribution.
Booth breakdown
Booths in Pearce have been divided into five areas. Booths in Beverley, Northam, Toodyay and York council areas have been grouped as ‘Avon Valley’. Chittering and Gingin council areas have been grouped as ‘North’. Kalamunda and Mundaring council areas have been grouped as ‘South’. Swan and Wanneroo council areas have been left separately.
The Liberal Party won majorities in all areas, winning just under 68% in the North, around 60% in the east and the Swan area, and around 55% in the south and the Wanneroo area.
| Voter group | GRN % | LIB 2CP % | Total votes | % of ordinary votes |
| South | 11.65 | 55.38 | 18,674 | 32.31 |
| Swan | 7.50 | 59.51 | 15,810 | 27.36 |
| Wanneroo | 7.77 | 55.16 | 10,354 | 17.92 |
| Avon Valley | 8.03 | 60.25 | 9,106 | 15.76 |
| North | 6.05 | 67.98 | 3,851 | 6.66 |
| Other votes | 9.55 | 59.36 | 15,954 |
Ahh, the Avon valley, my old stomping ground. (That section you’ve called ‘East’ should be called by that name instead, eh – it’s exactly that area.) It’s ironic that when I was too young to vote, growing up in York, I’d rant at the telly constantly about the Liberals’ actions toward refugees (it’s that issue that got me interested in politics), and then I’d confuse my mum by saying she should vote for Moylan anyway. It’s a fair way from the city for an inner-city latte-sipping lefty district.
My prediction: 2-3% swing to Libs.